Company History
Company Established
Laizhou Dajiale Food Co., Ltd. was officially established as a Sino-foreign joint venture.
 
 
1988 August
Signature Products Gain Popularity
Taiwanese-style beef jerky and Dajiale ice cream became well-known specialty products among local consumers.
 
 
1992
Expansion into Frozen and Rice-Based Foods
The company established production lines for tangyuan and dumplings, with the products gaining widespread consumer acceptance.
 
 
1997 July
Recognition in the Sports Sector
The company's beef jerky and other meat products were selected as gifts for athletes at the 16th Asian Games.
 
 
2004 September
National and Provincial Recognition
The company's products received the designation of National Inspection-Exempt Products, along with the honors of Shandong Famous Brand Product and Shandong Famous Trademark.
 
 
2007
HACCP Certification
The company obtained HACCP certification, strengthening its food safety management practices.
 
 
2009
FDA Recognition
The company obtained FDA-related registration or approval, supporting its access to the US market.
 
 
2021
BRC Certification
The company obtained BRC certification, further strengthening its quality management system in line with internationally recognized food safety standards.
 
 
2024
EU Export Qualification
The company obtained the relevant EU EC registration and customs filing qualification for exporting poultry products to the European Union.
 
 
2026

Company Profile

 

 

Shandong Laizhou Dajiale Food Co., Ltd. was established in 1988 and is located on the coast of Laizhou Bay in Shandong Province, China. Since launching its first product in 1988, the company has continued to innovate and expand over the decades, developing three major product lines:

  • Meat Products: Beef jerky, beef bites, and other meat snacks.
  • Glutinous Rice Products: Large yellow millet tangyuan (glutinous rice balls), meat-filled zongzi (sticky rice dumplings), and other traditional rice-based foods.
  • Frozen Dough Products: Seafood pan-fried dumplings, boiled dumplings, wontons, and other frozen dough-based foods.

Guided by the principle of putting quality first, the company has received honors including Shandong Famous Trademark and Shandong Famous Brand Product. Its products have been exported to more than ten countries and regions, including South Korea, Singapore, the Philippines, and Spain.

 

The company has been recognized as a High-Tech Enterprise and a Shandong Specialized, Sophisticated, Distinctive and Innovative (SSDI) Enterprise. It has also established a Shandong Provincial Enterprise Technology R&D Center under the "One Enterprise, One Technology" initiative and is a council member of the China Meat Association.

 

To support food safety and quality management, the company holds HACCP, FDA, BRC, and EU EC-related approvals or certifications, supporting its ability to serve international markets.

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Our Mission

 

 

To create healthy, delicious food and bring greater enjoyment to everyday life.

 

Our Vision

 

 

To build a brand that stands the test of time for generations to come.

Inspired by the traditional Chinese concept of food and medicine sharing the same origin, we focus on developing health-conscious food products. Quality is the foundation of our business, while continuous innovation enables us to respond to evolving consumer needs and market trends.

We are committed to continuously improving our products and services while fulfilling our social responsibilities. Our goal is to build a lasting brand that creates enduring value in food quality, health, and well-being across generations.

 

Domestic and international exhibitions

 

 

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